Million dollar sponsorship for Television channel
This article is for both sponsors and television channels to earn million dollar nonstop, despite TRAI’s new regulation.
As all are aware, new TRIA regulation of 12 minute cap for advertisement shall be implemented from October 2013. This may reduce the income of Television channels and also sponsors media of advertisement.
However, Good news is that, we have following untapped scope to do and earn multibillion dollar business.
1. Sponsor dress for News reader/ Anchor/ Host.
All television channels should pump sponsors inside the channel. Say, News reader/ Anchor/ Host should be wearing sponsor dress as it is done in IPL cricket. Further, the background board can be also sponsored for these news readers. News reader/ anchor/ Host program runs for 1 hours and sponsor may pay million dollars for this, as same program have advantage of repeat telecast in Television or in other website. So Sponsor in return get much more viewership than just 10 sec time slot.
2. Sponsor dress for Television serial actor, soap drama.
Television serial actor, soap drama, should also wear sponsor dress like that of IPL team and earn much more profit than today. Here too, sponsor may pay million dollars for this, as same program have advantage of repeat telecast in Television or in other website. So Sponsor in return get much more viewership than just 10 sec time slot. Also, sponsor gets human touch as related to character.
3. Sponsor dress for Television reality show candidate/characters/ judges/artist.
In the reality shows of Television, each candidate or character/ Judges or artist should wear sponsor dress as in IPL and hence television earns million dollars.
4. Online broadcasting in own website only.
Today Sponsors, have to pay double for same program, one at television channel and other at website it is broadcaster again.
Individual Television channel should have own web space for web telecast of the program. Today, television channel broadcast on other website, where other website gets sponsors. This is value addition and hence both sponsors and Televisions get more and more benefits.
5. Sponsored channel logo.
Channel logo can also be sponsored, for million dollars. You can write sponsor name below the channel logo or display sponsor logo along with channel logo.
So grab the opportunity and start from today and now, don’t wait till October 2013.
You can contact me for much more OUT OF BOX IDEA to earn per day.
Thanking you to take time and read my article.
Maneesh Dhauni